Conversion funnels
See where visitors
drop off.
Build multi-step conversion funnels from pageviews, custom events, or both. GhostlyX shows you the exact step where visitors leave so you can focus your optimisation where it matters most, without cookies or personal data.
Get started freeEntered funnel
Completed
Overall conversion
Switch between funnels and time periods to explore the drop-off at each step. All data is simulated.
How conversion funnels work
A funnel is a sequence of 2 to 10 steps that represent the path you expect visitors to follow. Each step matches either a pageview pathname (like /pricing) or a custom event name (like signup-completed).
GhostlyX counts how many visitors completed each step and calculates the drop-off between consecutive steps. The conversion rate is always relative to step one, so you get a clear overall funnel conversion rate alongside step-by-step drop-off percentages.
Create as many funnels as your plan allows. Each one can target a different user journey: landing page to signup, product page to checkout, or any sequence you want to measure and improve over time.
Up to 10 steps per funnel
Define the full path from entry to conversion. Mix pageview and event steps in any order.
Pageview and event steps
Match any pathname for pageview steps. Use any custom event name for event steps. No code changes needed if you already track events.
Step-by-step drop-off
See the percentage and raw visitor count lost at every transition. Instantly spot the biggest leaks in your funnel.
Time period comparison
Query funnels over 7 days, 30 days, or 90 days. Spot seasonal patterns or measure the impact of changes you have made.
API and MCP access
Pull funnel data programmatically through the REST API or query it from your AI assistant via the MCP server.
No cookies, no personal data
Funnel attribution is cookieless and privacy-preserving, consistent with the rest of the GhostlyX platform.
Common conversion funnel patterns
Funnels work for any multi-step journey you want to measure and improve.
Signup flow
Track visitors from your landing page through registration and first login. Find the step that loses the most people and fix it first.
Checkout process
Measure each stage from product page to payment confirmation. Identify friction points that prevent purchases before they become lost revenue.
Onboarding sequence
See how many new users complete each onboarding step. Optimise the steps with the highest drop-off to improve activation rates.
Content journey
Map the path from blog post to newsletter signup or product page. Understand how your content drives conversions downstream.
Feature adoption
Track whether users who visit a feature page actually use the feature. Combine pageview and event steps to close the loop.
Campaign landing
Build funnels for specific campaigns. Measure the path from ad landing page to goal completion and compare across campaigns.
Frequently asked questions
What is a conversion funnel in GhostlyX?
A conversion funnel in GhostlyX is a sequence of 2 to 10 steps that represents the path you expect visitors to follow on your site. Each step matches either a pageview pathname or a custom event name. GhostlyX counts how many visitors completed each step and shows the drop-off between consecutive steps, giving you a clear picture of where your visitors leave before converting.
How many steps can a funnel have?
A funnel can have between 2 and 10 steps. Each step can match either a pageview pathname or a custom event name.
Can I mix pageview steps and custom event steps in the same funnel?
Yes. Each step in a funnel is configured independently. You can combine pageview pathname matches with custom event matches in the same funnel, for example pairing a /pricing pageview step with a signup-completed event step.
How is the funnel conversion rate calculated?
The conversion rate for each step is calculated relative to the number of visitors who entered at step one. This gives you both an overall funnel conversion rate and step-by-step drop-off percentages so you can see exactly where visitors are leaving.
Are funnels available on all plans?
Funnels are available on the Pro plan and above. Check the pricing page for full plan details.
How many funnels can I create?
The number of funnels per site depends on your plan. Pro includes a defined number of funnels, and Scale provides unlimited funnels per site. Check the pricing page for current limits.
Can I query funnel data through the API or MCP server?
Yes. Funnel statistics are available through the REST API and the MCP server. You can retrieve step-by-step visitor counts, drop-off rates, and conversion percentages programmatically for any funnel you have configured.
Do funnels use cookies or track personal data?
No. GhostlyX funnels are built on the same cookieless, privacy-first tracking as the rest of the platform. No personal data or cross-site identifiers are used to attribute visitors across funnel steps.
Optimise every step of the journey
Set up your first funnel in minutes. No code changes needed if you already track pageviews.