AI Insights
Your weekly analytics,
written by AI
GhostlyX AI Insights reads your last 7 days of traffic data and writes a plain-English summary covering trends, top pages, referrers, and anomalies across all your sites. No dashboard-checking required.
Get started freeTotal visitors
Last 7 days
Total pageviews
Last 7 days
Sites with data
3
Active this week
visitors
pageviews
Top pages
Top referrers
Avg. session duration: 142s
Weekly summary
Insights are based on the last 7 days of data. Use the Refresh button to generate a new summary.
Simulated demo. AI Insights generates a new written summary each week from your real analytics data.
What AI Insights covers in each weekly summary
AI Insights aggregates your last 7 days of analytics data across all sites and produces a written narrative you can read in under a minute. No filtering, no chart-reading, no time spent in the dashboard.
The summary highlights what changed, what drove it, and whether anything looks unusual. Week-over-week comparisons are calculated automatically so you always have context.
You can trigger a manual refresh at any time. Summaries are cached to keep generation fast.
Traffic trends
Total visitors and pageviews for the week, with percentage change vs the previous 7 days for each site.
Top pages and referrers
Which pages attracted the most traffic and which sources sent the most visitors, per site.
Session quality
Average session duration and how it changed week over week. Longer sessions typically mean higher content engagement.
Anomaly callouts
Significant spikes, drops, or unusual referral patterns are called out in plain language so you can act on them quickly.
Uptime snapshot
A brief note on monitor availability across your sites during the reporting period.
AI Insights is built on privacy-safe data
AI Insights only reads the anonymised, aggregate metrics GhostlyX already stores. No personal data, no IP addresses, and no individual visitor information is ever used.
Aggregate data only
The AI model receives totals, percentages, and ranked lists. It never sees raw event streams, individual sessions, or any visitor-level data.
No personal data passed
GhostlyX does not store personal data anywhere in the system. There is nothing to pass to the AI model even if it were requested.
Your data stays yours
Analytics data is never used to train AI models, sold, or shared with third parties. It is used solely to generate your own summaries.
Available on the Scale plan
AI Insights is included with every GhostlyX Scale subscription. Scale also includes the GhostlyX Analyst conversational interface, unlimited websites, priority support, and up to 2,000,000 monthly pageviews.
Frequently asked questions
What is GhostlyX AI Insights?
GhostlyX AI Insights is a feature that automatically generates a weekly AI-written summary of your web analytics data. It covers traffic trends, top pages, referrers, session quality, and anomalies across all your sites, so you do not need to manually check your dashboard to stay informed.
How does AI Insights work?
GhostlyX aggregates the last 7 days of analytics data across your sites, then generates a written narrative using AI. The summary covers visitor counts, pageview trends, top pages, top referrers, session duration changes, and any notable spikes or drops. It refreshes weekly and can be manually regenerated at any time.
Which plan includes AI Insights?
AI Insights is available exclusively on the GhostlyX Scale plan. It is not available on the Free, Pro, or Business plans.
Is AI Insights privacy-safe?
Yes. AI Insights only processes the same aggregated, anonymised analytics data that GhostlyX already stores. No personal data, IP addresses, or individual visitor information is ever passed to the AI model.
How often does AI Insights refresh?
AI Insights generates a new weekly summary automatically. You can also trigger a manual refresh at any time from the AI Insights page in your dashboard. Summaries are cached to avoid unnecessary regeneration.
Can I use AI Insights for multiple websites?
Yes. AI Insights aggregates data across all sites on your account and generates per-site breakdowns within a single weekly summary. You can see how each site performed individually and as part of your overall portfolio.
How is AI Insights different from GhostlyX Analyst?
AI Insights delivers a weekly automated narrative summary. GhostlyX Analyst is an interactive chat interface where you ask specific questions about your data and receive direct answers on demand. Both are available on the Scale plan.
Does AI Insights replace looking at my dashboard?
It is designed to complement it. For most weeks, the summary gives you everything you need at a glance. When something interesting appears, you can click through to the full dashboard to investigate. It is particularly useful if you manage multiple sites.