What's new

The weekly AI Insights summary on your dashboard now generates significantly faster. We switched the underlying AI model to one that is optimised for speed while maintaining the same quality of analysis. The insights you see (traffic trends, growth opportunities, content recommendations) are produced from the same data as before. The only difference is that they arrive faster, especially for accounts with many sites. No changes are needed on your end. The next time your AI Insights summary refreshes, it will use the new model automatically.

GhostlyX Analyst is a new AI chat interface that lets you ask questions about your analytics data in plain English. Instead of navigating between dashboards, charts, and filters, you can ask the Analyst questions like "Which page had the most visitors this week?" or "Are any of my uptime monitors down?" and get a direct answer based on your live data. The Analyst has access to your pageview stats, custom events, heatmap activity, scroll depth data, and uptime monitor status. Conversations happen entirely in your browser session. No chat history is stored on our servers. When you close the tab or navigate away, the conversation is gone. There is nothing to delete because nothing is saved. The Analyst follows the same privacy model as every other GhostlyX feature. It can only see the same aggregate, anonymous data that your dashboard already displays. It has no access to IP addresses, visitor identifiers, or any form of personal data. If you suggest a feature or the Analyst identifies something that would improve your experience, that feedback is automatically submitted to the GhostlyX team so we can prioritise what matters most to you. GhostlyX Analyst is available on the Scale plan.

The Traffic Map gives you an interactive world map showing where your visitors come from, broken down by city and country. Cities appear as coloured circle markers, sized proportionally by visitor count and colour-coded by traffic rank. Green markers indicate lower-traffic locations, amber markers highlight busy locations, and red markers show your top hotspots for the selected period. The colours are always relative to your own data, so your busiest city is always a hotspot regardless of total volume. Only cities with more than ten distinct visitors appear on the map. Cities below this threshold are excluded so that no individual in a low-traffic location could ever be singled out. You can filter by period (7, 30, 90, or 365 days) and switch between any site you own or have been invited to as a team member. A country breakdown below the map shows each country's share of visits with a percentage and progress bar. Privacy is central to how this feature works. The map shows aggregated city-level counts only. No individual visitor data is stored, displayed, or accessible anywhere in the dashboard. There are no user identifiers and no way to connect a location to a specific person. The Traffic Map is available on the Business and Scale plans.

GhostlyX now offers click heatmaps and scroll depth tracking, giving you a visual picture of how visitors interact with your pages. You can track specific pages on your site and see exactly where visitors click, rendered as a density overlay on top of a screenshot of your page. Scroll depth tracking shows you how far down the page visitors get, broken down into percentiles so you can see where attention drops off. Both click and scroll data can be filtered by device type (desktop, mobile, or tablet) to understand how behaviour differs across screen sizes. Screenshots are captured automatically from real visitor sessions and used as the backdrop for the heatmap overlay. You can manage tracked pages, toggle them on or off, and view detailed visualisations from the new Heatmaps section in your dashboard sidebar. The dashboard updates in real time as new click and scroll data arrives, so you can monitor engagement as it happens. Privacy remains at the core of this feature. Heatmaps collect no personal data whatsoever. There are no cookies, no visitor identifiers, and no way to trace clicks back to an individual person. All coordinates are stored as anonymous, aggregate data points with no connection to any visitor profile. The feature respects Global Privacy Control (GPC), Do Not Track (DNT), and the GhostlyX opt-out page. If a visitor has opted out of tracking through any of these mechanisms, no heatmap data is collected. Collected data is automatically pruned after a retention window that depends on your plan, ensuring data is not stored indefinitely. Heatmaps are available on the Business and Scale plans.

GhostlyX now includes a built-in Model Context Protocol (MCP) server that lets AI assistants query your analytics data directly. The MCP server exposes 10 tools that cover the full breadth of GhostlyX functionality: listing sites, fetching site statistics, viewing top pages and traffic sources, checking real-time visitor counts, reading uptime monitor status, listing goal conversions, retrieving funnel step data, managing annotations, and creating or viewing support tickets. All tools are authenticated through GhostlyX API tokens, so only authorised users and their AI assistants can access your data. Read-only tools like site stats and top pages never modify anything. Write-capable tools (annotations and support tickets) respect the same role-based permissions as the dashboard. To connect your AI assistant, point it at the /mcp/v1 endpoint with a valid Bearer token. Full setup instructions are available in the MCP Server documentation page.